modules

How do firms design new products, services, and business models and get new them to the market? This module provides an overview of design thinking, innovation management and entrepreneurship. It will deliver the theories, key concepts and practical tools for idea generation & selection, product/service design, business model development, strategy formulation and implementation. In this module, students will have a deep-dive into the practical exercise by using the tools for identifying new business opportunities, developing technology road-mapping, designing business models, and implementing innovation projects. Case studies, methods and tools from the latest research will be provided in the module.   No pre-requisite or co-requisite modules are needed to have in order to be able to take this module. This module is suitable for specialist/non-specialist students, and is recommended for interdisciplinary pathways.

_{Please note that all modules are subject to change, please get in touch if you have any questions about this module.}