Skip to main content


Module title:Market Research and Business Planning
Module codeECM3177
Module lecturers:Dr Mahdieh Dibaj
Module credits:15

The module will cover the validation process of a business idea and also business generation from idea to MVP, through to scaling to an established business. This will include market research and planning principles, methods and techniques contributing to the full business plan. The delivery of the module will include academic and practitioner presentations.

Prerequisite module: ECM1101 or equivalent  

Please note that all modules are subject to change, please get in touch if you have any questions about this module.