modules
Module title: | Market Research and Business Planning |
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Module code | ECM3177 |
Module lecturers: | Dr Mahdieh Dibaj |
Module credits: | 15 |
The module will cover the validation process of a business idea and also business generation from idea to MVP, through to scaling to an established business. This will include market research and planning principles, methods and techniques contributing to the full business plan. The delivery of the module will include academic and practitioner presentations.
Prerequisite module: ECM1101 or equivalent
Please note that all modules are subject to change, please get in touch if you have any questions about this module.